Make (Integromat) vs Tray.io
Comprehensive comparison for 2026 — features, pricing, and expert verdict
Overview
Make (Integromat) and Tray.io are two of the most talked-about solutions in the software space. Whether you are a small business owner, a growing startup, or an established enterprise, picking the right tool can significantly impact your workflow and results. Let us break down how these two platforms compare across the metrics that matter most.
Ratings Comparison
Feature Comparison
| Feature | Make (Integromat) | Tray.io |
|---|---|---|
| Visual Builder | Yes | Yes |
| Code Support | Yes | Yes |
| Api Connections | Yes | Yes |
| Scheduling | Yes | Yes |
| Conditional Logic | Yes | Yes |
| Error Handling | Yes | Yes |
| Team Collaboration | Yes | Yes |
| Templates | Yes | Yes |
| Webhook Support | Yes | Yes |
| Ai Actions | Yes | Yes |
| Free Plan | Yes | No |
| Starting Price | Free | Custom |
| Founded | 2012 | 2012 |
Feature Analysis
Both Make (Integromat) and Tray.io share a solid foundation of core features including Visual Builder, Code Support, Api Connections, Scheduling. Interestingly, both platforms offer nearly identical feature sets. The difference lies more in the implementation quality and depth of each feature rather than feature availability itself. Looking at user ratings, Make (Integromat) holds an overall score of 9/10 and an ease of use score of 7/10, while Tray.io scores 8/10 overall and 5/10 for ease of use. These ratings reflect real user experiences and can indicate differences in usability, support quality, and overall satisfaction.
Pricing Breakdown
When it comes to pricing, both Make (Integromat) and Tray.io offer flexible pricing models. Make (Integromat) has a notable advantage here with its free plan, allowing you to get started without any financial commitment. Tray.io does not currently offer a free tier, which means you will need to pay from day one.
Pros & Cons
Make (Integromat)
- Superior visual workflow builder
- Much better value than Zapier for high volume
- Advanced data manipulation and routing
Cons
- -Steeper learning curve than Zapier
- -Fewer native integrations
- -Can be overwhelming for beginners
Tray.io
- Handles extremely complex enterprise workflows
- Strong governance and security features
- Excellent connector ecosystem
Cons
- -Very expensive—enterprise pricing only
- -Overkill for small teams
- -Steep learning curve
Who Should Choose Which?
The ideal user for each platform differs considerably. Make (Integromat) is best suited for power users, agencies, complex automations, making it a strong choice if you fall into any of these categories. Tray.io, meanwhile, shines for enterprises, revenue operations, IT teams, which means it may be the better pick if your needs align with those use cases. Founded in 2012, Make (Integromat) describes itself as "Visual platform for designing, building, and automating complex workflows." Tray.io, established in 2012, positions itself as "Enterprise automation platform for complex business process orchestration." Both platforms have been in the market for a similar duration, giving each ample time to refine their offerings and build a loyal user base.
Our Verdict
After analyzing all the data, **Make (Integromat)** comes out slightly ahead in this comparison, thanks to higher user ratings (9.0 vs 8.0), availability of a free plan. However, this does not mean Tray.io is a poor choice — far from it. Tray.io excels in its own right, particularly for enterprises and revenue operations. Our recommendation: if you value superior visual workflow builder, go with Make (Integromat). If handles extremely complex enterprise workflows matters more to you, Tray.io is the way to go. Either way, both are solid platforms that have earned their place in the market.
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Make (Integromat) details | Tray.io details | All ai automation tools